Wednesday, September 20, 2017

Pg. 99: Alvaro Jarrín's "The Biopolitics of Beauty"

Featured at the Page 99 Test: The Biopolitics of Beauty: Cosmetic Citizenship and Affective Capital in Brazil by Alvaro Jarrín.

About the book, from the publisher:
The Biopolitics of Beauty examines how beauty became an aim of national health in Brazil. Using ethnographic fieldwork carried out in Brazilian hospitals, the author shows how plastic surgeons and patients navigate the public health system to transform beauty into a basic health right. The book historically traces the national concern with beauty to Brazilian eugenics, which established beauty as an index of the nation’s racial improvement. From here, Jarrín explains how plastic surgeons became the main proponents of a raciology of beauty, using it to gain the backing of the Brazilian state. Beauty can be understood as an immaterial form of value that Jarrín calls “affective capital,” which maps onto and intensifies the social hierarchies of Brazilian society. Patients experience beauty as central to national belonging and to gendered aspirations of upward mobility, and they become entangled in biopolitical rationalities that complicate their ability to consent to the risks of surgery. The Biopolitics of Beauty explores not only the biopolitical regime that made beauty a desirable national project, but also the subtle ways in which beauty is laden with affective value within everyday social practices—thus becoming the terrain upon which race, class, and gender hierarchies are reproduced and contested in Brazil.
Learn more about The Biopolitics of Beauty at the University of California Press website.

The Page 99 Test: The Biopolitics of Beauty.

--Marshal Zeringue