About the book, from the publisher:
This innovative book examines how, between 1640 and 1815, the Portuguese Madeira wine trade shaped the Atlantic world and American society. David Hancock painstakingly reconstructs the lives of producers, distributors, and consumers, as well as the economic and social structures created by globalizing commerce, to reveal an intricate interplay between individuals and market forces. Wine lovers and Madeira enthusiasts will enjoy Oceans of Wine, as will historians interested in food, colonial trade, and the history of the Atlantic region.Learn more about Oceans of Wine at the Yale University Press website.
Using voluminous archives pertaining to wine, many of them previously unexamined, Hancock offers a dramatic new perspective on the economic and social development of the Atlantic world by challenging traditional interpretations that have identified states and empires as the driving force behind trade. He demonstrates convincingly just how decentralized the early modern commercial system was, as well as how self-organized, a system that emerged from the actions of market participants working across imperial lines. The networks they formed began as commercial structures and expanded into social and political systems that were conduits not only for wine but also for ideas about reform, revolution, and independence.
David Hancock is a Professor of History at the University of Michigan. He is the author of Citizens of the World: London Merchants and the Integration of the British Atlantic Community, 1735–1785, The Letters of William Freeman, 1678–1685, and History of World Trade since 1450.
The Page 99 Test: Oceans of Wine.