Tuesday, February 20, 2007

"The Power of Nice"

Coming up on The Page 69 Series: The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler and Robin Koval.

From the publisher:
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. [read more about the book]
Read an excerpt from The Power of Nice.

Among the endorsements for the book:
“This little book will show you why women should run most corporations in America, and maybe the entire country. Reading Nice will improve just about everything in your life, and that’s a promise.”
—James Patterson, bestselling author, former CEO of J. Walter Thompson North America

The Power of Nice is a wonder drug! It could literally save your career and your life…. And let me suggest a first act of kindness: buy some extra copies for your enemies. I’ll bet they need The Power of Nice more than you do.”
—Keith Ferrazzi, author of Never Eat Alone

“Leo Durocher was wrong! Linda Kaplan Thaler and Robin Koval’s The Power of Nice is the antidote to our increasingly mean-spirited culture. I’m going to send a copy to every political campaign consultant I know.”
—Arianna Huffington

“In negotiation, the cheapest concession you can make is to be nice. And the returns can be high, as Linda Kaplan Thaler and Robin Koval show in this delightfully readable primer packed with practical advice and entertaining stories. I recommend it with pleasure!”
—William Ury, co-author of Getting to Yes and author of The Power of a Positive No

“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.”
—Donald Trump
Visit the official The Power of Nice website, and check the book's entry in The Page 69 Series tomorrow.

--Marshal Zeringue