Tuesday, June 19, 2018

Six of the best books about the advertising industry

Ken Auletta is The New Yorker's senior media correspondent and author of Googled, Three Blind Mice, and other nonfiction best-sellers. One of six books that shaped his new book Frenemies: The Epic Disruption of the Ad Business (and Everything Else), as shared at The Week magazine:
Confessions of an Advertising Man by David Ogilvy

In a story reminiscent of Matthew Weiner's brilliant Mad Men series, Ogilvy offers an enjoyable jaunt back to a time when creatives rather than quants ruled advertising. He shares backstories to his most memorable ad campaigns, including his favorite: "At 60 Miles an Hour the Loudest Noise in This New Roll-Royce Comes From the Electric Clock."
Read about another entry on the list.

--Marshal Zeringue