The Billion-Dollar GameRead about another book on the list.
by Allen St. John
Allen St. John went backstage and spent twelve months living inside the intense, unique world of Super Bowl preparations: the highly complex orchestration of television coverage; the hosting-committee logistics worthy of a military campaign; ticket distribution; stadium construction; and, oh yes, the celebrities. St. John digs into it all, and in the process suggests that the business of the big game contains as many fascinations as the contest on the gridiron itself.
--Marshal Zeringue