Pg. 99: Gideon Reuveni's "Consumer Culture and the Making of Modern Jewish Identity"

Featured at the Page 99 Test: Consumer Culture and the Making of Modern Jewish Identity by Gideon Reuveni.

About the book, from the publisher:

Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past. The figure of the Jew as trader and financier dominated the nineteenth and twentieth centuries. But the economy has been central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the end of the eighteenth century to the beginning of the new millennium. It shows how the advances of modernization and secularization in the modern period increased the importance of consumption in Jewish life, making it a significant factor in the process of redefining Jewish identity.

Gideon Reuveni is Reader in History and Director of the Centre for German-Jewish studies at the University of Sussex. His central research and teaching interest is the cultural and social history of modern European and Jewish history.

Learn more about Consumer Culture and the Making of Modern Jewish Identity at the Cambridge University Press website.

The Page 99 Test: Consumer Culture and the Making of Modern Jewish Identity.

--Marshal Zeringue