About the book, from the publisher:
In this compellingly argued and deeply personal book, respected sports historian Michael Oriard--who was himself a former second-team All-American at Notre Dame--explores a wide range of trends that have changed the face of big-time college football and transformed the role of the student-athlete.Michael Oriard is Distinguished Professor of American Literature and Culture and associate dean of the College of Liberal Arts at Oregon State University. He was offensive captain and a second-team All-American at the University of Notre Dame and played four years with the Kansas City Chiefs. His books include Brand NFL: Making and Selling America's Favorite Sport (2007), King Football: Sport & Spectacle in the Golden Age of Radio and Newsreels, Movies & Magazines, the Weekly & the Daily Press (2001), and Reading Football: How the Popular Press Created an American Spectacle (1993).
Oriard considers such issues as the politicization of football in the 1960s and the implications of the integration of college football. The heart of the book examines a handful of decisions by the NCAA in the early seventies--to make freshmen eligible to play, to lower admission standards, and, most critically, to replace four-year athletic scholarships with one-year renewable scholarships--that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football.
Oriard then traces the subsequent history of the sport as it has tried to grapple with the fundamental contradiction of college football as both extracurricular activity and multi-billion-dollar mass entertainment. The relentless necessity to pursue revenue, Oriard argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited.
As a former college football player, Oriard brings a unique perspective to his topic, and his sympathies are always with the players and for the game. This original and compelling study will interest everyone concerned about the future of college football.
Writers Read: Michael Oriard.
The Page 99 Test: Bowled Over.