The Messi Effect: How the Global Legend Changed the Future of American SoccerRead about another title on the list.
Paul Tenorio
When Lionel Messi arrived in Miami, a struggling MLS club became a global brand almost overnight. The Athletic's Paul Tenorio goes behind the closed doors of league offices, ownership meetings, and locker rooms to trace how a single player altered the trajectory of soccer in the United States—and exposed the growing intersection of sport, celebrity, and billion-dollar business.
--Marshal Zeringue
Posts
