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Titles are nearly as important as covers. It is one of the pleasures of browsing a bookstore that you can be drawn to a book you never knew you wanted by its title alone.
I’ve been lucky with being able to keep my original ideas for book titles. I believe I’ve never had an editor request an alternative title except in the case of the St. Just books. “Marketing,” a term for a generally anonymous, behind-the-curtain group in publishing, wanted every title in the series to begin with “Death.” (The series began with Death of a Cozy Writer.) After six books, all this “Death” is getting a bit morbid, but I’m stuck with it now, and I do see the wisdom of making it easier for readers to find me.
I have a title I really love for Book #7. I won’t say what it is, lest I break my lucky streak.
Choosing titles is the fun part, however, even given that constraint. Death and the Old Master, a title with layers of meaning, suggested itself to me in a chicken/egg fashion, and became integral to the plot. DCI St. Just is based in Cambridge, and the story concerns an aging master of a fictional Cambridge college called Hardwick. The master is an art expert who acquires a painting that may or may not be...[read on]
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--Marshal Zeringue