six books that shaped his new book Frenemies: The Epic Disruption of the Ad Business (and Everything Else), as shared at The Week magazine:Confessions of an Advertising Man by David OgilvyRead about another entry on the list.
In a story reminiscent of Matthew Weiner's brilliant Mad Men series, Ogilvy offers an enjoyable jaunt back to a time when creatives rather than quants ruled advertising. He shares backstories to his most memorable ad campaigns, including his favorite: "At 60 Miles an Hour the Loudest Noise in This New Roll-Royce Comes From the Electric Clock."
--Marshal Zeringue


