Pg. 99: Linda Himelstein's "The King of Vodka"

The current feature at the Page 99 Test: The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire by Linda Himelstein.

About the book, from the publisher:

In this sweeping history of vodka scion Pyotr Smirnov and his family, distinguished journalist Linda Himelstein plumbs a great riddle of Russian history through the story of a humble serf who rose to create one of the most celebrated business empires the world has ever known. At the center of this vivid narrative, Pyotr Smirnov comes to life as a hero of wonderful complexity—a man of intense ambition and uncanny business sense, a patriarch of a family that would help define Russian society and suffer from the Revolution's aftermath, and a loyalist to a nation that would one day honor him as a treasure of the state.

Born in a small village in 1831, Smirnov relied on vodka—a commodity that in many ways defines Russia—to turn a life of scarcity and anonymity into one of immense wealth and international recognition. Starting from the backrooms and side streets of 19th century Moscow, Smirnov exploited a golden age of emancipation and brilliant grassroots marketing strategies to popularize his products and ensconce his brand within the thirsts and imaginations of drinkers around the world. His vodka would be gulped in the taverns of Russia and Europe, praised with accolades at World Fairs, and become a staple on the tables of Tsars. His improbable ascent—set against a sobriety crusade supported by Chekhov and Tolstoy, mounting political uprisings and labor strikes, the eventual monopolization of the vodka trade by the state—would crumble amidst the chaos of the Bolshevik revolution. Only a set of bizarre coincidences—including an incredible prison escape by one of Smirnov's sons in 1919—would prevent Smirnov's legacy from fading into oblivion.

Set against a backdrop of political and ideological currents that would determine the course of global history—from the fall of the Tsars to the rise of Communism, from vodka's popularization by none other than James Bond to Smirnoff's emergence as a multi-billion dollar brand—Smirnov's story of triumph and tragedy is a captivating historical touchstone. The King of Vodka is much more than a biography of an extraordinary man. It is a work of narrative history on an epic scale.

Browse inside The King of Vodka, and learn more about the book and author at Linda Himelstein's website.

The Page 99 Test: The King of Vodka.

--Marshal Zeringue